https://www.loffbird.me/about daily 0.75 2025-09-01 https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/9e9d767b-39b0-487b-a8b8-a9d3728cd336/me-circle.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/9bb7f309-473a-49cd-b1ad-304f1f0c2f80/mantra-square640-removebg-preview.png https://www.loffbird.me/working daily 1.0 2025-11-17 https://www.loffbird.me/working/ai-research-repository monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/8820be67-6336-499b-a1c3-0e9b18dbe6cd/research-repo.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/9aeba78b-8d13-4fb0-a326-65f55ce2689e/Screenshot+2024-07-17+at+10.23.50.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/2295ea3d-3d12-444b-ad6a-3e9309706b19/Screenshot+2024-07-09+at+17.35.08.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/04574204-f528-44b3-8092-64f014e86ee3/prompt-structure.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/ef2e114d-55fa-406d-8728-00366d9fabac/Screenshot+2024-07-18+at+14.47.32.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/d9d43a2c-57e3-4a1c-a50d-954a42e0a151/token.jpg https://www.loffbird.me/working/death-by-xoko-5z7wf monthly 0.5 2024-04-08 https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/009868d8-8a48-44a5-838b-17edc2f4a5ec/loading.gif https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/5846ae29-0839-46eb-9aec-b5cd8cc8ea25/Marcus_02.png Working - Launching the consumer banking platform for Goldman Sachs To launch the project we decided to conduct user research in the form of “co-creation sessions.” In groups of 4-5 we demonstrated medium-fidelity wires of key moments in the product journey and encouraged participants to voice their opinions and sketch ideas in response to the stimuli. In this example we were questioning whether users prefer to search for products in a way similar to eCommerce or through a conversational interface. https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/21ef7099-e3d5-4916-a288-4bd8cdec281c/Marcus_03.png Working - Launching the consumer banking platform for Goldman Sachs As a synthesis of the research we identified our baseline design principles as well as two different approaches on how to interpret that principle. Reviewing the results we ultimately decided that approach B, in which the product provides less direct hand-holding throughout the experience would be best for our user base. https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/2bd113a1-8fb6-4ad8-a8ce-a5e9766e6901/Marcus_04.png Working - Launching the consumer banking platform for Goldman Sachs Examples of some of the wireframes I developed over the course of the project. https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/8559e06d-a85a-47c8-a4b4-ac436980c7ee/Marcus_07.png Working - Launching the consumer banking platform for Goldman Sachs Onboarding https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/be7881c5-f344-4cf8-8ad8-2483438a53a5/Marcus_06.png Working - Launching the consumer banking platform for Goldman Sachs Account view https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/a4d4820a-93e5-466d-9b06-a03080b2e3de/Marcus_05.png Working - Launching the consumer banking platform for Goldman Sachs Dashboard https://www.loffbird.me/working/klarna-onboarding monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/2ccbadda-46f2-4706-964e-ba759aa5725b/old-carousel_trimmed.gif https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/7949af54-3597-4fed-ba26-56e0c76cab1f/carousel-prototype.gif https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/1bf63b2d-83d4-4a5d-bc22-f9841cb0bbf8/accordian-prototype.gif https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/e918864f-3e9c-425f-b6ed-73cc0f102d02/explosion-prototype.gif https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/16acb4fd-dd9b-4280-8337-051040920972/chicago-testroom.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/602552b7-300f-4f86-b3c5-332bb9744384/usp_cal.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/301df20e-b8b4-4e49-96f2-0066fd333b93/Firefly_20240829115120-removebg-preview.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/a8714658-cf06-42bf-b6cd-fc5d12a0899c/review-screen.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/044703be-aa43-483d-9142-49c4490c3cd5/progress-options.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/39397c1d-3819-4de6-88b6-59a3fc6100fc/progress-cropped.gif https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/c7b54f7b-e580-45f8-b99c-e6ab5a2e6e56/half-panel_all.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/ba058434-8979-46c4-816e-1a2d19cb1d62/itsme-removebg-preview.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/b0f39bbe-d55e-4663-b4fe-d39f10398db7/after-shadow.gif https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/511a934d-e18b-4bdb-af26-b30fde8d1b89/before-shadow.gif https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/a8fc8874-c9f4-4250-9963-a4b889bf21fc/rejection-doc.png https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/ae3b23bf-d29e-487e-b8f4-33b76a55a747/Screenshot+2024-09-02+at+16.53.27.png https://www.loffbird.me/working/next monthly 0.5 2024-04-08 https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/009868d8-8a48-44a5-838b-17edc2f4a5ec/loading.gif https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/199cdc85-6437-4c1e-ae3d-ec3698f66e61/next_01.png Working - Developing clearer debt visualizations for Next To the left you will see that the current design at the time utilized a circle graph that unsuccessfully tried to demonstrate a user's credit card limits and contracted loans, which was causing a lot of user confusion and an increase in calls to the help center. https://images.squarespace-cdn.com/content/v1/660c657f2bbd841470ae7ab8/6c591454-2889-44b0-ac98-c96af998fa7a/next_02.png Working - Developing clearer debt visualizations for Next One of the first steps I took was to organize all the ways in which users were able to visualize their debts. 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Reorientated the mindset of the screens to focus exclusively on debt owed per month (instead of overall). / 2. Streamlined the cards for each product to only show the most important information on a monthly basis. / 3. 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